Market pulse

22 December 2016.

Latest DEER retail market research findings: Growth of the Croatian Shopping Center Turnover Index recorded in Q3

A clear positive trend was noted in almost all retail branches and categories.

According to the newest DEER analysis for the first nine months of 2016, total turnover recorded by the Index increased by 4,0 %, reflecting increased customer willingness to spend more than they were prepared to do in the same period of 2015.

As expected, September has slowed down compared to last year and has recorded an overall decline of 3.3 % compared to September 2015. On the other hand, positive results were recorded during the summer months and led to an increase of a total Q3 turnover of 3.7 %.

A positive turnover index was evident in all retail categories in the first nine months except for the food, gastronomy and accessories sectors. The electronic sector recorded a decrease in September registering a 12,0 % drop compared to September 2015, but increasing by 1.4 % in Q3 and 8.4 % cumulatively for the first nine months.

A remarkable jump was made by the sport fashion sector, which registered a 6.1 % increase compared to September 2015. Other branches achieved positive results at all levels of measurement.

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